The Trip is an engaging fitness experience combining high intensity cycle classes with virtual worlds on cinema-scale screens.

People become so immersed they forget how hard they're working.

For the international launch of this unique program, we leant into the cinematic experience these classes offer. In the same way a movie pulls you into a world, we created a trailer that gave people a taste of how this new technology could transform their workout on a stationary bike.

Role: Art Director