The decisions we make are only as good as the information we base them on.

We developed a new platform line and integrated campaign the set up The Wall Street Journal as the source to make decisions from.

To launch the new platform we created a film based on the questions their content was currently anwsering.

The film’s A/B structure became a template for WSJ’s future content advertising. Allowing them to pose questions that point to articles with answers all while remaining unbiased.

Role: Art Director