HIIT ads for HIIT workouts.
Client: Les MillsAgency: Colenso BBDOProduction: ResnRole: Art Director
GRIT is a HIIT (High-Intensity Interval Training) class. The intervals allow people can keep pushing into their max-effort training zone, where results happen.
Short bursts of effort, followed by recovery periods.
To launch the program globally we targeted gym owners, instructors and athletes with films that mimicked the experience of GRIT.
Short bursts of messaging, followed by a breath.
(Senior Art Director)
HIIT ads for HIIT workouts.
Client: Les MillsAgency: Colenso BBDOProduction: ResnRole: Art Director
GRIT is a HIIT (High-Intensity Interval Training) class. The intervals allow people can keep pushing into their max-effort training zone, where results happen.
Short bursts of effort, followed by recovery periods.
To launch the program globally we targeted gym owners, instructors and athletes with films that mimicked the experience of GRIT.
Short bursts of messaging, followed by a breath.
(Senior Art Director)
HIIT ads for HIIT workouts.
Client: Les MillsAgency: Colenso BBDOProduction: ResnRole: Art Director
GRIT is a HIIT (High-Intensity Interval Training) class. The intervals allow people can keep pushing into their max-effort training zone, where results happen.
Short bursts of effort, followed by recovery periods.
To launch the program globally we targeted gym owners, instructors and athletes with films that mimicked the experience of GRIT.
Short bursts of messaging, followed by a breath.
(Senior Art Director)